Cutex
Lunchbox takes a brand name your grandmother trusted and creates a national beauty spot that introduces women to a new and more convenient product they got to have!
Every grandmother had it. How do you get a new generation to use it? Turn your liquid bottle into a gel pump. Don't take yourself too seriously. And show your audience you're still the best solution.
LBC created viral marketing with a twist for a web-based product promotion. Teens build a drama by passing it on… and Cutex builds its brand with a new generation.
